Apple’s iPhone Duo Debut Puts More Attention on Samsung’s Foldables

Apple’s September 9 unveiling of the iPhone Duo, its first foldable iPhone, may be widening consumer interest in the broader foldable category rather than focusing it on a single device. Samsung says Google searches for its foldable phones increased 300% over the past month, according to Richard Chang, Samsung mobile vice president for the UK and Ireland, speaking to Forbes.

For shoppers considering a foldable as a pocketable device that can open into a larger workspace, Samsung’s Galaxy Z Fold8 has been on sale since August 7 and carries the advantage of several prior Fold generations. Samsung also reported that demand for the Galaxy Z Fold8 family has risen 16% since launch.

A lighter, thinner option at the entry price

The Fold8 and iPhone Duo are close enough in category and starting price that their portability differences could matter for buyers who expect to hold an unfolded device for extended reading, multitasking, or video sessions. Samsung’s model is 53 grams lighter and 0.7 mm thinner when open, while Apple’s entry price is $100 higher.

Apple’s iPhone Duo is also available with up to 2TB of storage, with that configuration priced at $3,199. The reported search increase does not establish a matching rise in Samsung sales: Samsung has not disclosed initial unit volumes, the 300% figure covers its foldable lineup rather than the Fold8 alone, and a direct link to Apple’s announcement remains an explanation rather than a confirmed result.

For U.S. buyers comparing premium foldables, the Fold8’s case is centered on a lighter, thinner open form factor and a lower starting price. Whether Apple’s arrival converts broader curiosity into sustained demand for Samsung’s lineup will require sales data neither company has yet provided.

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